Sales is Service is PR is Service is Marketing

People are emotional beings. We live by how we feel; act on how we’re acted upon; respond to how we’re treated. All our decisions are based around our emotions, which is why we’re emotional marketers.

Think of any business transaction you’ve had as a customer. The best ones will remain in your mind for all the right reasons, and chances are you’ve made repeat purchases with these vendors because of your user experience. The bad ones? They remain with you too; but your business doesn’t.

Danny Brown is a blogger that I have a lot of appreciation for, he was extremely patient with me as I was figuring out what the web meant to our business. I've spoken with Danny online often and over time have even come to think of him as a friend. Recently Danny had to take some time off for health reasons, but is finally feeling a little better and getting back in the game. His first post back after a multi-month absence is phenomenal and more importantly is extremely relevant to all of us in the jewelry industry.

His focus has always been on community and the impact it has on businesses. This is something that has always been important to the jewelry industry and I hope that this short teaser from his full post encourages you to check out his site, read the full post and take a deeper look his insights into community marketing. Glad to see that you are back at it Danny!

Read more Out of Industry News at the Gen-Next Jewelers website